Tuesday, April 29, 2008

The Age Of Information

1.Using chapter 20, define Swiss design or the International Typographic Style
International typographic style involved asymmetrical organization of the design elements on a mathematically constructed grid. It also involved objective photography and copy that in a way presented visual and verbal information in a clear and factual manner, that was also free from exaggerated claims of propaganda and commercial advertising. Sans-serif type that was set in a flush left and ragged-right margin configuration.

2. Place one image that you find to be interesting.
This is an ad for breast cancer


3. Using chapter 22, place one image that you find to be a successful corporate identity system.
This is of the Target logo


4. Using chapter 23, starting on page 402- define a psychedelic poster and place one image that you find to be an interesting example of it.
Psychedelic posters are posters that made statements about social viewpoints rather than commercial messages. It began in the 1960s---around that time, the civil rights movement, protests against the Vietnam War, and the women's liberation movement were occurring. The media and the general public related these posters to antiestablishment vales, rock music, and psychedelic drugs. Psychedelic artists used the flowing sinuous curves of art nouveau as one of its many resources. Psychedelic posters were vibrant in color and images from pop culture were recycled or manipulated. Letters were warped and bent to the edge of illegibility and were printed in complimentary colors. The example I found was actually from a bumper for Late Night With Conan O'Brien

No comments: