Saturday, April 19, 2008

Kitsch and the Modern Movement in America

1.Define American Kitsch art (it's not in the book) it's also known as 50s art. Find 2 examples and place it in your blog.
Kitsch art was described as art that appealed to the lowbrow taste and the quality of it was considered "tacky". This example is from an Absolut Vodka ad


Here's another one.


2.Read pages 336-341, 344-350. Define what was going on when the modern art movement made it to America.
The modern art movement began in the 1930s. Around that time, immigration was at its highest, hence a lot of ideas from European graphic designers arrived in America too.

3.How was Tschichold's work seen in America?
When Tschichold's work "Elementare Typographie" was published in America, it caused "considerable excitement and turmoil". Editors and writers considered it as an "insane juggling of type by a band of crazy, foreign type anarchists". Some American designers, however, liked these new ideas and started incorporating it, including using Futura and Kabel type.

4.What Immigrants came to America?
Most immigrants that came to America in the 1930s were French and Russian.

5.Describe how poster looked in WWII.
Many of the posters used during WWII were inspired by people's intense feelings about Hitler, Pearl Harbor, and the war. The impact of their feelings was achieved by dramatic contrast of color and scale. Some also addressed the political and economic injustice of Nazi brutality.

6.Insert one of the Art work from the American artists that you find interesting at this time.
This image from the book I found interesting was done by Ben Shahn and it was a poster during WWII



sc

No comments: